Marketing 207
• Finding a Way to Stand Out
… some way to make you, your product, or your service stand out. Think of it this way…
• Working With a Budget
… don’t have large budgets for advertising…
• Getting New Customers
… most people won’t just show up…
• Marketing Leg Work
… seek help, or perhaps…, go ahead and do it all yourself
• Finding, or Making Time; Your Choice
…small amounts of information…to get you started and…the pace you choose…
• Remember, You Know Your Business Best
… keying in on your strengths… tools such as e-mail marketing, newsletter updates, suggestive writing skill pages…
• Do What You Like and Like What You Do
… there are many others who share your interests who would be helped by your product and services…
• Progressing Versus Regression
… The Internet, and E-commerce… offer an exciting way of progression…
• To Be or Not To Be Online
… Do you still think the Internet, or Online sales may not be important to your business? Ask someone in the music business what they think...or better yet, ask your kids.
Finding a Way to Stand Out
Marketing involves finding some way to make you, your product, or your service stand out. Think of it this way: Where would your favorite cola or fast food chain be without well-thought out marketing or unique advertising? Where would your favorite small boutique or dinning spot be without some good word of mouth about their unique product or service?
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Working With a Budget
Most smaller businesses don’t have large budgets for advertising and this is where you must get creative and get all the help you can get. We are offering our customers links, articles, and unique suggestions from today’s Online marketing news. We’ll do the research and offer it to you. This is a service that will be offered free of charge each month to our customers, available by a login page within our site.
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Getting New Customers
We know most people won’t just show up at your Online store because you open for business. That old saying “If it were easy, everyone would be doing it” is pretty close to the truth. It depends on what you consider ‘easy’ to be completely true for you. Many of the things we do every day are easy because we love what we do. But there isn’t anyone I know that doesn’t have some part of their job they don’t particularly love.
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Marketing Leg Work
Here’s where you either decide to seek help, or perhaps somewhat grudgingly, go ahead and do it all yourself. We will offer the help in marketing an Online-business; however, as you can’t make a horse drink, we can’t make you use it. There will be snippets you may use quickly and others that won’t work for you at this particular point in time but may be a huge help later. StradaModa Online services will offer this free of charge to current customers through our Login page.
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Finding or Making time, Your Choice
After working with many accounts over the past few years, we find the largest obstacles for a smaller retailer or wholesalers is finding the time (of which no one ever thinks they have enough of) and, likened to the lack of time is, the overcoming negative thoughts such as, “I will have to hire new people to do this because I can’t afford to give up any more of my energy, I’m already at my max.” We understand you want to do this right and not rush into the unknown. Mountains are not climbed in one leap and usually not scaled alone. We require small amounts of information from you to get you started and it goes at the pace you choose. Billing only begins when the your new store is ready to be merchandised with product.
Don’t let the mountain overcome your enjoyment of each step of a journey.
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Remember, You Know Your Business Best
Remember what you know and what you’ve learned. You already have product or service that others want if you’re in business today. There is no one like you to describe your business or know where it should be or where you want it to go. You and your employees will always be the ones who know the most about your business, both its strengths and its weaknesses. Good marketing involves keying in on your strengths and letting the world know about them, one customer at a time if necessary. We offer many tools such as e-mail marketing, newsletter updates, suggestive text writing to help with search engine optimization, advertising tips, and industry article links as well. Great gain is maintained when taken one step at a time.
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Do What You Like and Like What You Do
Remember what you like about what you do, and know there are many others who share your interests who would be helped by your product and services. Customers are people just like you who are willing to pay for something that might make their lives, or someone else’s life, a little more pleasant. If you get nothing else from our site today at least pledge to yourself today you are going to enjoy your journey. Only you can decide to smell the roses along the way, recall a favorite song, or even think a pleasant thought.
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Progression versus Regression
Recent scientific studies have shown that our brains are either progressing or regressing; that they do not remain stagnant. The way our brains operate is by making specific choices everyday. By simply knowing how you want to spend your most valuable resource, time, you can progress much farther than ever before.
Regression often comes when we are crippled by excuses and refuse to take responsibility for where we are. However, this too can serve to be a springboard to progression if we turn and use what we’ve learned; either success or failure, to understand more of the world around us and use it as a motivation to learn more and get enthusiastic about setting a new goal.
We at StradaModa want to help you with your goals. We believe our goals are the same; to provide the customer with what they are looking for; a valued product or service at a fair and affordable price. We believe customers don’t want to spend more money or time than they have to for the best product they can find and you shouldn’t either. Progression is a choice, to get up and do something. Regression is a choice as well—choosing to do nothing.
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To Be or Not To Be Online
Do you still think the Internet, or Online sales, might not be important to your business? Ask someone in the music business what they think...or better yet, ask your kids. It’s a natural progression and we’ve simply chosen to be a part of it and to offer Online retailing at an affordable price without a huge investment or risk. Please consider StradaModa Affordable E-commerce to help you with your Online retail or Online wholesale business progression.
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Consumer Trends 2007:
Now, anywhere between 70 and 80 percent of consumers are researching online. When you get numbers like that, it changes everything… November 20, 2007 12:41 PM ET | Palmer, Kimberly
http://www.usnews.com/blogs/alpha-consumer/2007/11/20/how-to-shop-like-an-expert.html
…Shopping online also decreases the stress often associated with holiday shopping, Caines said… Caines likes that she can find something from a store that is located nowhere near her. 11/20/07 By Leonna Heuring, http://news.mywebpal.com/partners/865/public/news855328.html
If you follow retailing, you know that "the long tail" …The term, taken from statistics, points to the fact that online shoppers have shown themselves to be far more willing to purchase niche products…than marketers ever imagined. Outfits like Amazon and Apple's iTunes figured this out …Individually, many of those books or recordings didn't sell often, but as a group, they outsold the hits on which media businesses had previously depended… Published October 3, 2007 in Knowledge@Wharton.com
article source
…Retailers and brands are increasingly relying on the Internet to market $3,000 skirts and $5,000 suits to consumers who think nothing of spending that much on clothing. The trend represents another byproduct of high-speed Internet connections, but it also speaks to the growing belief among luxury retailers and designers that a two-dimensional Web store will not diminish their marquee status. By BOB TEDESCHI, Published: November 5, 2007
http://www.nytimes.com/2007/11/05/technology/05ecom.html?ref=business
…Internet retail has been the bright spot in the sector for investors this year. People are more secure shopping online these days, according to analysts… By Catherine Rampell, Washington Post Staff Writer, Sunday, October 28, 2007; Page F01
http://www.washingtonpost.com/wp-dyn/content/article/2007/10/27/AR2007102700154.html
“Why should I drive, take the gas, the time, and fight the crowds when with a click of a button ... they will find it for me and send it free?” 11/20/07 By Leonna Heuring, http://news.mywebpal.com/partners/865/public/news855328.html
…Delivery giant UPS plans to add about 1,900 seasonal workers in Tennessee this year for its peak season …The growth that UPS is expecting is related in part to the rising number of consumers, especially in the Franklin and Brentwood area, who are doing their holiday shopping online…10/30/07 By GETAHN WARD Staff Writer
atricle source
Customers’ top reasons for shopping online instead of in stores is the ability to shop at any time of day, not wanting to fight crowds in stores and the general convenience of shopping on the Internet…Most of the store’s online shoppers live out of state, Burdin said. The store offers free shipping for orders over $50…Caines said: “If people are leery of shopping online, they shouldn’t be — it’s so much easier.” 11/20/07 By Leonna Heuring, http://news.mywebpal.com/partners/865/public/news855328.html
Shopping Online? Tips for Smart Holiday Shopping
She encourages shoppers to search out the smaller online stores to find the unique gifts… November 6, 2007 - 8:48am http://www.wtopnews.com/index.php?nid=111&sid=1287022
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