1. How can you do all this for such a reasonable price?
2. Why is there no contract or giant upfront fee?
3. How much inventory do you think we need to be on the net?
4. How much time would I need to budget for web upkeep, shipping, billing, etc?
5. Is there a "start up" cost involved beyond the monthly charge?
6. What kind of computer capability do we need?
7. Is there a contract? Yearly or month to month?
8. What exactly do I get for my monthly fee?
9. What if I want to have my site redesigned?
1. How can you do this for such a reasonable price?
We developed this program ourselves, without investment companies or individual investors. Along with keeping our overhead to a minimum with simple offices and an efficient management structure this helps to keep our prices down. We are a privately held company that cares more about the filling a need than creating a market to fill deep pockets. We do not believe in overpricing just because a current market may support it. StradaModa spent several years developing and testing our product with personal investments to ensure everything worked before we started selling it. We provide professional, custom, online retail, wholesale, or scheduling sites with significant savings.
We believe in excellent workmanship and standing behind our product 100%.
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2. Why is there no contract or giant upfront fee?
In our past businesses we had companies chase after us to sell us their services. Once we paid the upfront fees and they knew they had accomplished their goal of getting our business all the attention we received went away. They became indifferent towards our business and getting the service we needed was difficult to get. We decided to never be like those companies. We set out to make sure our customers know we had to continually perform to retain their business. We tell all our clients that if they ever feel they are not getting what they need from us and they want to change to another supplier they can do so at any time with no hard feelings. We have been doing this for a while and we have never had a client leave.
Regarding no giant upfront fee see #1 (Click Here)
We treat people exactly the way we want to be treated. It works.....really well.
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3. How much inventory do you think we need to be on the net?
To start you really don’t need much inventory. It will take some time to have your online site establish its customer base. That’s the beauty of starting now, you can start small and put up a limited amount of product and then as you get familiar with how it all works and what your customers are searching the most for you can built at your convenience. Something else to consider is the drop shipping merchandise from the manufacturer. This is gaining acceptance from the manufacturers as Internet retailers are letting their suppliers know that if they want more of their business they will need to consider their drop ship needs.
We recommend you start with 10-12 categories and about 10 products in each category. Getting it up and running on a smaller scale makes it much easier for you to quickly grasp how easy it is to manage the site. Once you are comfortable with the update features, it is very easy to add as many new products as you want.
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4. How much time each week would I need to budget for web upkeep, shipping, billing, etc?
The development of this program was focused on minimizing the amount of time you would need to maintain the site. The learning curve is very short. Once you are comfortable with how your site works, daily maintenance is quite small. If you have no changes/updates that need to be made then no time is required. If you need to re-merchandise a category or put some goods on sale, you will probably spend about 20-30 minutes.
Once business begins to build, a small area dedicated to shipping is usually a good idea just to keep things organized.
Billing is automatic. The customer enters their credit card number, clicks the 'Submit' button and the money is instantly in your account.
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5. Is there a "start up" cost involved beyond the $299/per month charge?
There is no start up fee, no charge for add on's or upgrades. As updates or upgrades become available we apply them retroactively at no charge.
The old business model for web development companies is to charge a big up front fee, charge more for additional features and when upgrades arrive charge even more. The model was constructed to keep their customers dependent. Not a very good idea for a lasting relationship. The perception was created that it was difficult, expensive, and a bit dangerous for the independent specialty retailer to do business this way.
Our business model is different. We built a product designed to fit your business, be affordable, easy to maintain, and the most important feature; you have total control of the site. Our belief is that by delivering this type of product its' value to you increases over time. We also believe that when someone is pleased with a supplier’s product, it properly addresses their needs, and they are continually profitable with the product, there is little reason to change.
We feel that if we build you a superior product and continue to meet your needs you will stay with us, if we don't you will leave. We will not stay in business unless we have a product that fills the needs of our customers. We are very comfortable doing business like this. See #2
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6. What kind of computer capability do we need?
The computer is not an issue. Several of the machines we use for development are 4-5 years old. If you have one that falls into this category you are in good shape. If not, Scott just purchased a new Dell as his primary development machine and only spent $425.
The primary issue is Internet access. High speed (cable or DSL) is really necessary for any business application now. The majority of Internet connections are now high speed (figures state 70%). High speed is now reasonably priced and available almost everywhere. Developers are no longer building anything for dial ups.
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7. Is there a contract? Yearly or month to month?
There is no upfront fee or contract and billing is monthly. Billing is done automatically via credit card.
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8. What exactly do I get for $299 a month?
• Full Site Design
• The look you want for your site
› Match look of your existing site
› Completely different look if you choose
› Design assistance for new look site
• Hosting for your site
› Full featured (enterprise level) eBusiness site
› $59 value
(Hosting for this type of high-end site is very different than $49 do-it-yourself sites)
• Unlimited Email Marketing
› Constant Contact.com is the model we used
› $30-50 monthly value
› Customer generated email preferences
› E-mail marketing creative writing support and samples
• Upgrades/Updates added at no additional charge
• Unlimited category listings
• Unlimited Product listings
• Gift Certificates
• Wish Lists
• Site wide “Search” ability (by Vendor, Price, Keyword, etc)
• 25 email accounts (i.e. info@www.yourstore.com, john@yourstore.com, etc)
• Email forwarding
• Mailing List management
• SSL (Secure Socket Layer) Encryption
• Firewall
• 99.99% guaranteed server uptime
• Free Support, including help with setting up billing and shipping
• Customized checkout matched to the look of you site
• Order History for customers
› Admin Access to order histories
› Customer access to their order histories
• Digital Image training
› Teaches you how to manage and edit image pictures
• Complete control of site content
› Administrative control of:
§ Newsletters
§ Product Additions
§ Product Delete
§ Product Update
§ Merchandising of all category pages
§ Merchandising for all product pages
§ Uploading product images
§ Search engine specific text on all site pages
§ Customer lists
• Search Engine submission service
› Automatic search engine submission
› Guidance/training on what to do to improve your search engine ranking
(This is the key to getting a higher placement when potential customers search for your products)
• No upfront fee
• Billing only starts when site has completed and is ready for you to begin adding merchandise
• No Contracts
• If you choose to close the site there is no penalty fee
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9. What if I want to have my site redesigned?
We can do this but we strongly urge you to carefully consider what you want your site to look like at the beginning of the process. there is no additional fee for the site design during the workup to your site launch. If you decide that you want to have the site redesigned after work has begun on your new site you will be billed for the time that is required to rebuild to your new specifications. Our hourly fee for a redesign is $125/hr. We strongly suggest you spend the time upfront on deciding what you want. Redsign/Chenge order can get a bit expensive.
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